compiled by Ardis Bazyn
On this focus call, Katie Frederick discussed social media, primarily Facebook, and how to use it to benefit our affiliates. She said for an affiliate Facebook page, all content should be visually appealing. Your posts should contain high-quality content and be timely, relevant, and up to date. Kelly Gasque can check your page visually if you need it; contact her at email@example.com. You can ask Katie for assistance with content. Her email is firstname.lastname@example.org.
- Some content to add or consider:
- Your affiliate’s logo and ACB logo at the top
- Pictures of affiliate activities
- List of officers, board of directors, and contact information
- Post current programs offered
- Link to affiliate website
- Subscription link to your email list
- A donate button
- Link to membership application
For regular posts, consider the following ideas:
- Affiliate updates, affiliate news, or happenings around your state
- Conventions, promotions, walks, highlighting volunteers in affiliate
- Posts from trustworthy source you feel confident sharing
- Sharing ACB posts, especially legislative updates
- Photos of what is happening
- Nonprofit marketing; check other affiliate pages, national pages, podcasts
- Posts of interest to readers
- Specific events — Giving Tuesday, conferences
- Highlighting members who have received awards
- Connect with supporters — mention groups connected with your organization, 80 percent relevant to visually impaired members
- Sharing videos of blindness products
Some tips for affiliates when managing a Facebook page:
- An affiliate should have at least two or three administrators who can post.
- Decide who posts when and where.
- Schedule posts regularly — at least a couple of times a week.
- Ask folks to like your page.
- Place your Facebook link in emails and newsletters.
What is the advantage of a Facebook group versus a Facebook page? Groups can be used for calls to action among group members. It’s a more personal connection. Members can do nonprofit storytelling. Members will feel more connected. You can draw in members in with questions. It’s a way to meet members where they are. With groups, you can message one another.
Creating an event:
- Once you create an event on Facebook, make an announcement about the fundraiser or the event on your Facebook page giving the link.
- Share the link on your website.
- Keep sharing the link.
- Give the first ones who join a special reward.
- Make comments on event.
- Ask a question or have interaction with comments.
- Share info in the comment section.
- Collect names of those commenting for prizes.
This membership focus call was recorded. To listen to it, call (712) 775-7099 and use the access code 640009#. You don’t need a reference number, just listen to the latest recording.